Guardian F1

I thought I'd post our first TV ad for the Guardian, which was on about three weeks ago. I've been a bit busy hence the lack of posts recently. The TV spot was made with a company called Tandem with an animator called Tobias. Tobias worked on the Tim Burton animated film the Corpse's Bride. The ad was based on the fact that there are four british hopefuls in the tournament this year. All four helmets sing the national anthem through car revs, which is normally played on the podiums. A little nod to our hopes that one of the four brits will win the trophy. No guesses who.

Here is the very first scamp we drew for the ad and the final outcome below.