Wednesday, 13 August 2008

Outside/Inside by Susanna Hertrich


Since this year’s theme for Wieden + Kennedy's window displays is ‘interaction’ we thought it would be a good idea to approach the interactive design course at the prestigious Royal College of Art and ask the students to submit some ideas.We spoke to Brendan Walker (www.aerial.fm), course leader and interactive specialist, who put forward a very simple brief to his students, ‘engage the passers-by’. As you would expect the entries were top class but Susanna Hertrich was by far our favourite and walked away with the prize money that we provided to make it happen. Susannah's simple and charming Installation consists of a garden of windmills that magically come to life when people walk by. Nice.

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