Selfridges have found X

I'm a little late putting this up but we found the X for our Selfridges Future A-Z. The winning idea is ‘Xtra hours in the day clock’ by Brenda Durham – a clock that can give you 48 hours rather than 24. Useful or what?! An hour of indulgence can now last for two, while that week off you have been waiting for will last like a fortnight.

Here's a little film of it working.

Click here to see more. Thanks to Atom for their hard work on all the models for Selfridges.