A random thought

The loaf toaster.

Observer Book of Invention

We have been working on our first print ad for the Observer which was out in the newspapers a couple of the weeks ago. Its for the The Observer Book of Invention.
The print ad was based on a exploded view of the book and it's contents...

and here is the 10 second TV ad.

The ad has been put onto the Wieden and Kennedy website as well.

Thank You for Your Socks

We have been working on quite a few projects recently (hence the reason for the lack of posts). This is one project we have been working on for a few weeks now.

Its for the a London based charity called Broadway who help the homeless. They told us that if its one thing that the homeless need its a fresh pair of socks. In a bid to collect as many socks as possible for the charity we have hung a magic washing line which grows every time a pair of socks are donated.





Here's a little video of us going out the window and across the road.

Changing rooms

We have just completed a couple of internal projects recently. One being the Board Room. Here are a couple of shots before and after. Its basically an enlarged cork board peppered with oversize pieces of furniture. The Note Table is there accompanied with over size computer buttons and other accessories.

Th Observer's Book of Art

A little internal project David and I did a couple of weekends ago. One of the creative teams asked the company to help out and creat a piece of art from the Observer's Book of Art. We made the book into a....
A painters pallette and a...

A minature sculpture.

Unfortunately our pieces of art were'nt chosen for the print ad but it was still fun to do.

Nokia Green Room title sequence

I've been busy working on various projects at Wieden and Kennedy. One project that we have been working on is the Nokia Green Room title sequence. We finished it a few weeks ago and we are really happy with the result. We had roughly 6 weeks to find the director, animator and illustrator for the idea and make it happen. Luckily our chosen illustrator, Will Sweeney, was available.

We then chose Steve Scott and Dan O'Rourke from Not To Scale to direct and animate the piece. David and I were busy signing off characters components and sharing and agreeing on ideas for the animation with Steve and Dan as well as overseeing the logo which was designed by Johnny Lighthands.

The idea behind the sequence was to fill the small box on screen full of music genre non specific musicians, show them relaxing and drinking then suddenly switch to an on stage performance which is really the essence of the programme. There is so much going on that you want to see it over and over again to spot new things. Its only 20 seconds long so don't blink you might miss something. Click play to see more. Thanks to everyone who helped out on this.

Blackboard Van Tour in Cooler Magazine

I was just having look through the Howies blog for some inspiration and came across a post that Scania had posted regarding an article in the urban sports and fashion magazine Cooler.

Click here to see more about the article. There is also a small film of the tour attached to the link.