Tuesday, 28 July 2009

onedotzero 2009 Brand Identity

onedotzero is a contemporary, digital arts organisation with a remit to promote innovation across all forms of moving image. Their international festival has been the largest dedicated digital film festival in the world for the last ten years and kicks off its global tour on 9th September in London. We have been appointed to create the brand identity for this year's festival. This year's festival theme of 'convergence and collaboration' inspired us to take advantage of onedotzero's vast fan base and constant, online conversations to create this new identity. We have harnessed dialogue from twitter, facebook, etc, and have channelled the content via specially produced software devised by computational design wizard Karsten Schmidt through colourful 'ribbons' that move organically as if alive. These ribbons gravitate towards invisible paths that then spell out onedotzero's font and logo. It's tricky to explain - have a look at the teaser below!

onedotzero teaser from Sermad on Vimeo.

It's ever-changing and totally live - and by the time the festival launches, we will have created a fully interactive installation that anyone can play with.

For more infosee this piece in design week.


Statis Beatnik said...

That is going to be so cool! I can't wait to see it, I wish I was going.

Tom Seymour 3D design said...

Dude come down and check it out on the 9th of September which is when the interactive installation will be up. Should be good.