Wednesday, 1 July 2009

Selfridges Future A-Z 2109

In February we pitched and won a project to design the store windows for Selfridges’ 100th anniversary. The brief was “What will Selfridges be selling in 2109”. It was a great brief and a chance to do some non-advertising creative work and satisfying to know that we beat some top designers and artists to win the project. The outcome was the future A-Z of products that Selfridges may sell in another 100 years. Here are some shots of the installation.

The A-Z along Orchard Street

A is for Airbag Helmet. Instantly inflates on impact providing 360 protection for any cyclist. Do not wear in bed.

A passer by admiring the window.

Each letter represents a different product that you might find in-store in 2109, however, the letter X is missing. We have come up with a competition where we are asking you the public to complete our A-Z. Can you think of what the letter X could represent in the century? Here is the teaser film.

The winning IDEA X will be exhibited in the window, along with the other 25 letters from Saturday 8 August until the end of the month. Click here. Plus the windows have already to started to get some attention in Campaign. To see more click here.

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