Puds in the Daily Mail

Pud Bags on Channel Fours Top Ten Christmas Gadgets

Click here to see more.

Martin Senyszak photography of onedotzero

Spotted these great shots of the onedotzero event along the Southbank. See more here.

ELLE Decoration Bin Bags "good for a laugh"

The Happy Sacks are seeming to be getting a bit of attention. Click here to see more.

3D scanning

Been working on a few projects and a lot of them have been relying on new technology. Now this isn't really a new technology as such but never the less it was fun to play with. A group of us popped down to Inition along Curtain Road in East London. They specialise in a range of stereoscopic plasmas to 3D printing for Architects. Anything and everything 3D.

This was the kit we were playing with which consisted of a range of cameras positioned to take a number of photographs of the subject matter (this time rund it was my head) and a camera that would pick up tonal and colour references which would then be mapped onto the 3D image of my head.

The photo was taken and the profile appeared on screen.

Here's a close up of my multi coloured head.

And the image with the colour and tonal references taken by one of the cameras. You could then spin round the head. From this information they could laser print a 3D version of my head. If you want to see more have a look at there site here.

onedotzero identity available to download

To complete the community ethos of this years onedotzero identity concept we decided to open source the entire generator, installation software & tools in the hope to encourage further discussion, educate and hopefully see some wonderful new additions/re-renderings of the whole concept.

The application works on a mac or a pc and from this you can play away, generate onedotzero identity images, motion and if you have the know how you can adapt the source code to create new shapes pictures interaction, whatever you want.
Click here to download the identity.

onedotzero on Visual Complexity

Click here to see more

Random thoughts

Photo shop renders of a Clamp Book Shelf and Door Handle Salt and Pepper Grinders.

onedotzero interactive identity powered by Nokia N900

So here it is. There have been alot of late nights but I hope you agree it's been worth it. Thanks to everyone involved.

onedotzero interactive identity powered by Nokia N900 from onedotzero on Vimeo.

onedotzero interactive installation Test

Was up late last night in London Fields working on this test with Karsten Schmidt and the team. We ran the first full test of the interactive identity that will take over the western wall of the NFT Southbank from Thursday next week as part of the onedotzero_adventures in motion festival.




Karsten and Gary Liquid have built an app for the new Nokia N900 which allows the public to send their own personal message to the projector which is made up of the live conversations about the event, and then control and manipulate it. This little test is nothing compared to the 50 metre version we have planned for next week. Here is the teaser.

onedotzero interactive festival identity - preview from onedotzero on Vimeo.

onedotzero identity walk through

A little film of the application we used to create onedotzero's identity and trailer.

onedotzero - identity application teaser from onedotzero on Vimeo.

onedotzero adventures in motion festival trailer 2009

Some snap shots of this years trailer and the finished film generated from the application built by Karsten Schimdt. Thanks to Eze blaine, Sermad Buni, Jemapur and Bruce Ikeda from W+K Tokoyo Lab

onedotzero adventures in motion festival trailer 2009 from onedotzero on Vimeo.

To see more on the onedotzero blog click here

Selfridges have found X

I'm a little late putting this up but we found the X for our Selfridges Future A-Z. The winning idea is ‘Xtra hours in the day clock’ by Brenda Durham – a clock that can give you 48 hours rather than 24. Useful or what?! An hour of indulgence can now last for two, while that week off you have been waiting for will last like a fortnight.

Here's a little film of it working.

Click here to see more. Thanks to Atom for their hard work on all the models for Selfridges.

Nice article on this blog about what we're doing at Wieden and Kennedy. See more here. Shame there aren't any photos.

Selfridges photos by Andrew Meredith

Selfridges on CR BLOG

See more here.

onedotzero posters on the Southbank

We all had a long week last week working on the onedotzero posters. Here they are in all there glory and a couple of shots of them in situ. Really pleased with them. The images are snapshots of this years identity which has been created through live streaming online conversations and buzz about onedotzero. The application was built by Karsten Schimdt. Big thanks goes to Karen Jane and everyone else who worked on these. If you have blogged or commented about onedotzero chances are your message will be in the posters. The festival starts on September 9th where we will have a large interactive display for everyone to play with.

One of the posters along the South Bank presented by Laura and Harry.

onedotzero 2009 Brand Identity

onedotzero is a contemporary, digital arts organisation with a remit to promote innovation across all forms of moving image. Their international festival has been the largest dedicated digital film festival in the world for the last ten years and kicks off its global tour on 9th September in London. We have been appointed to create the brand identity for this year's festival. This year's festival theme of 'convergence and collaboration' inspired us to take advantage of onedotzero's vast fan base and constant, online conversations to create this new identity. We have harnessed dialogue from twitter, facebook, etc, and have channelled the content via specially produced software devised by computational design wizard Karsten Schmidt through colourful 'ribbons' that move organically as if alive. These ribbons gravitate towards invisible paths that then spell out onedotzero's font and logo. It's tricky to explain - have a look at the teaser below!

onedotzero teaser from Sermad on Vimeo.

It's ever-changing and totally live - and by the time the festival launches, we will have created a fully interactive installation that anyone can play with.

For more infosee this piece in design week.

Nokia N97 Global TV advert

For the last 7 months we have been working on a Global TV advert for Nokia's new Nseries phone the N97. The shoot consisted of shutting down a main road in down town LA for two days, 300 extras, one very large light that simulated the sun, and two months worth of CGI. Here are some photos of the shoot. The Director Oscar Holmedal from Style War and all the CGI magic was courtesy of the Mill.

A massive custom made poster goes up in preparation for the advert.

One of the extras between takes.

The three amigos who together made the advert. On the left the Director Oscar Holmedal from Style War, Crille Forsberg the DOP and Franck from MPC who was behind the CGI magic you see through out the advert.

Setting up.

Shooting the hands for the advert.

Oscar infront of the light that simulates the sun in the film. You couldn't look at this thing as it would burn your eyes!!

The sun light was on a stunt crane which was then dropped really fast.


One of the many lights being positioned.

The shoot went on through the late hours of the night.
The advert consists of three takes seamlessly joined together to create the 30 second advert. Take a look at the finished article. The music is Quick Broken Harpe by Kelpe and the voice over was supplied by Alex James from Blur.

Wieden and Kennedy Products

David and I have been working on this for a little while now. To be exact we have been working on getting a range of products on to the shop shelves for Wieden and Kennedy since we've been here. It all started of with the Christmas Pudding Bin Bags which won a Silver D&AD in Graphics in 2006. It seemed a shame that such a fun and quirky idea wasn't available to buy, so David and I talked to Suck UK and Worldwide Co about producing the bin bags and a few other products.

The Pet Goldfish Bin Bags have been added to the range.

Pass the Salt was designed by Sarah Ginn and Mandy Smith. The little salt seller has a hidden function where the seller can be pulled back and released across the table. The products will be sold globally in places such as Paperchase, Urban Outfitters and Selfridges. See more here.

Selfridges on Yatzer

See more click here.

Selfridges Future A-Z 2109

In February we pitched and won a project to design the store windows for Selfridges’ 100th anniversary. The brief was “What will Selfridges be selling in 2109”. It was a great brief and a chance to do some non-advertising creative work and satisfying to know that we beat some top designers and artists to win the project. The outcome was the future A-Z of products that Selfridges may sell in another 100 years. Here are some shots of the installation.

The A-Z along Orchard Street

A is for Airbag Helmet. Instantly inflates on impact providing 360 protection for any cyclist. Do not wear in bed.

A passer by admiring the window.

Each letter represents a different product that you might find in-store in 2109, however, the letter X is missing. We have come up with a competition where we are asking you the public to complete our A-Z. Can you think of what the letter X could represent in the century? Here is the teaser film.

The winning IDEA X will be exhibited in the window, along with the other 25 letters from Saturday 8 August until the end of the month. Click here. Plus the windows have already to started to get some attention in Campaign. To see more click here.